We might think we buy art because we 'like' it, but there is more to it than that. We are compelled to part with our hard-earned cash only if we emotionally connect to the art, and the reason we connect will be different for everyone.
I paint landscapes and seascapes, and I know most of my buyers love nature, love beautiful scenery and have a deep appreciation for being out in nature.
Studies show when we go outside and enjoy nature we feel more calm, relaxed and increase our levels of dopamine and serotonin - the feel good hormones - and looking at art can have the same effect. I know some of my buyers have purchased my artwork for their office - especially important if we are working from home.
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